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Hello You,
Some time ago, we talked about NFT (Non Fungible Token), in our article dedicated to the creative economy. Now the subject is back on the front of the stage, with a major announcement from TikTok. The platform has just revealed the release of their first NFT collection (called TikTok Top Moments), imagined and developed by the content creators themselves. Passion Media comes back with you on this announcement that should change a lot of things.
What are TikTok Moments?
The idea is simple. The approach aims to promote the work done by content creators. They can thus transform some of the most popular contents and, having hit the platform, directly into NFT. These will be identifiable via the TikTok Moments tab and can be purchased via the fast-growing cryptocurrency: Ethereum (ETH for the connoisseurs).
The first NFTs launched on TikTok
For the launch, the social network TikTok has put forward six videos among the biggest hits of the platform. Each of these videos is converted into a unique NFT and can be purchased by one person. In other words? This lucky buyer can then own the work in question and use it as they please. It’s a bit like a painter’s painting. The person buys it and then installs it wherever they want, in the setting they want.
The 6 content creators celebrated via these NFTs
Here is the list of the 6 creators who were chosen for this first wave of NFT: Lil Nas X, Rudy Willingham, Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante and Gary Vaynerchuk. They all have several million subscribers on the platform and have established themselves in a few months as creators of essential content for the TikTok community. They have been accompanied by the platform, in order to partner with the leading creators of NFT and help them to realize their own creations: COIN ARTIST, x0r, RTFKT, Grimes.
NFT: a new source of income for creators
Most of the revenue generated by the sale of these exclusive NFTs will go directly to the content creators. For their community, it’s a new way to support the work done and to allow their favorite creators to continue their activity. And for TikTok, it’s a way to show their commitment to content creators. Nick Tran, TikTok’s global head of marketing, said in the press release, “As the creator economy continues to grow, we are continually looking for new and differentiated ways to support our creators.
Lil Nas X, the first content creator to launch
It is the singer Lil Nas X who had the honor to launch this collection of NFT, on October 06. We could then discover his creations in limited edition made in partnership with the artist Rudy Willingham. These NFT were sold via the Ethereum cryptocurrency (one of the most known but also one of the most controversial for its ecological impact).
