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Khaby Lame, Ambassador of the Metaverse

Brands had already chosen to work with content creators to embody their products and services [...] Now they do it for their strategy! Mark Zuckerberg chose Khaby Lame, one of the most influential TikTokers on the planet, to embody the famous metaverse.

22 Nov 2021 - 1 min read

Hey you! 

A few days ago, Facebook announced its name change, to become Meta. A way to clearly mark its will for the next years: to create this famous metaverse, this universe halfway between the real and virtual world. And to embody this shift, Mark Zuckerberg has chosen a more than strategic ambassador: Khabi Lam. We explain.

The meteoric rise of Khabi Lam

A few months ago, nobody knew his first name. And yet. This young man from Seville, living in Italy for more than 20 years, has quickly become one of the most influential TickTokers on the planet. How did he do it? With videos […] in which he doesn’t say a word. Yes, he mocks with subtlety and finesse the tutorials he finds on the internet. And there is material. And it’s a hit! He already has more than 2 billion likes and 120 million fans. 

This young TikTokeur became an ambassador of the Metaverse

His fame has quickly exceeded the borders of the TikTok platform. Khabi Lam is now a public figure, a face known to all. And rightly so, Mark Zuckerberg has seized the opportunity. The CEO of Meta has allowed the young TikTokeur to become the new ambassador of the Metaverse, the flagship topic of the company for the coming years. We could see him appearing in a video and teleporting in this famous virtual world that Mark Zuckerberg dreams so much. 

So, who do you think will be the next ambassadors of this universe? The next brands and companies to take the plunge? We’re going to keep an eye on the nuggets and key news on the subject.