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Hey you!
New avalanche of features for brands and content creators on Instagram. After the launch of the link for all creators, the arrival of Collabs, and the release of a new desktop application … Here is that the brand has just announced the arrival of 5 new features on its platform! Their goal? Promote connections and collaborations in order to maximize revenues and visibility for brands and content creators. Passion Media takes a look at these 5 new key features!
A wishlist of partner brands
Following the same logic as “check-ins”, content creators can now add the brands they want to collaborate with in a kind of wishlist. More concretely, this translates into a key impact on the algorithm: when brands search for creators via the platform, those who have marked them as favorites will appear first in the results. A way to encourage matches.
DMs dedicated to commercial exchanges
Instagram has also improved its messaging functionality. More concretely, it has segmented the latter to add a new folder reserved for messages about partnerships (which automatically appears as priority). In other words? A message box dedicated to commercial exchanges with brands. The goal? Not to miss any more messages. To simplify, fluidify and therefore encourage the establishment of partnerships.
Filters dedicated to brands
On the brand side, new features have also just arrived. Brands will now be able to use filters to refine their selection and find the content creators most suited to their targets and needs. They will then be able to create lists and organize these profiles in order to better track exchanges, conversions, and ongoing campaigns. In other words? It’s a bit like a CRM tool, 100% integrated on the platform.
Ads come in the Real format
The format was previously spared. Now ads are coming to the Real feed, and that’s no surprise! Video is the flagship content and is increasingly highlighted by the platform. Content creators will now be able to allow partner brands to make ads that will appear directly on their own feed.
Affiliation highlighted in the Shops
This is a feature that was tested with a small community in the United States. The success was there since Instagram decided to extend it to the rest of the world. The idea? Content creators will be able to create a digital store, directly visible on their profile. They will be able to add not only their creations but also to put forward the products of their favorite brands. They will then receive a commission on each purchase made following a click on their store.
