Social Networks

Facebook competes with TikTok with its new feature

Social networks are more and more criticized for their financial model, based mostly on advertising and data processing. A newcomer comes to upset this vision: HalloApp. Passion Media introduces you to this private social network that claims to be the only one dedicated to real relationships.

08 Oct 2021 - 1 min read

Hello You,

Instagram Reel People are coming to Facebook

They’re already a must-have on Instagram, and they’ve made TikTok a worldwide success. Now, Reels are finally coming to the Facebook social network. The feature will initially be available in the United States, India, Mexico and Canada and will be visible to a handful of test users. It will be found directly in the classic news feed but also in groups (and can in this case be watched by several people). 

A feature that offers new opportunities

According to Facebook, more than half of the time spent on the social network is dedicated to videos. It is therefore in this logic that the firm is positioning itself more on the subject. The objective of this new feature would be to offer a new means of expression, another way to discover content, to be entertained. It would also be a way for content creators to increase their reach and potentially the income generated for the work done. 

A head-on battle with the TikTok application

TikTok recently passed 3 billion downloads. According to several rankings, it would also be the most popular social application in 2020. Results that are starting to make the indomitable Facebook tremble and force it to reinvent itself. In short, on this point Facebook tends to be a bit late. This reminds us of the launch of stories at the time. Snapchat’s flagship feature, Facebook, had then decided to integrate a copy on all its platforms.

A format dedicated to content creators

Social networks are increasingly turning their attention to content creators. Indeed, they represent the future of these platforms, the traction of the latter. Many features are proposed in this sense (Instagram link to an external site, super follow on Twitter, etc. …). In the same logic, Facebook has declared that it plans to devote more than a billion dollars to content creators on Instagram and Facebook by 2022. The social network would thus work on bonus features. Rumors are also talking about seed funding.