Recipe ideas, preparation tips, behind-the-scenes cooking, new ingredients to discover… French chefs are taking over the Instagram platform, and that’s great news! Something to spice up our feeds, add new specialties to our recipe repertoire, and who knows […] reveal the Top Chef candidate in us? Passion Media takes a look at the top 10 most influential French chefs on Instagram.<\/p>\n\n\n\n
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The 10 most influential chefs<\/h2>\n\n\n\n
We do not teach you, Instagram is a visual social network. That’s why it’s so popular for topics such as travel, fashion and gastronomy. And precisely on this last point, it seems that chefs are becoming more and more important on this social network. The magazine Le Chef has established a ranking of the most influential French chefs on the platform. No, chefs don’t stay in their kitchen anymore. They are now everywhere. On the front page of magazines, in TV shows, in radio columns, they are now real influencers on social networks. <\/p>\n\n\n\n
Here is the ranking of the 10 most influential chefs in France: <\/p>\n\n\n\n
- Cyril Lignac<\/a> – with no less than 2.8 million followers)<\/li><\/ul>\n\n\n\n
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- C\u00e9dric Grolet<\/a> – 2 million followers and elected best pastry chef in the world in 2018<\/li><\/ul>\n\n\n\n
- Philippe Conticini<\/a>, three stores in Paris: 605,000<\/li><\/ul>\n\n\n\n
- Pierre Herm\u00e9<\/a>, star of macaroons: 562.000<\/li><\/ul>\n\n\n\n
- Jean-Fran\u00e7ois Pi\u00e8ge<\/a>, former right-hand man of Alain Ducasse: 529.000<\/li><\/ul>\n\n\n\n
- H\u00e9l\u00e8ne Darroze<\/a> – 1st starred chef: 518.000 (found in the Top Chef show)<\/li><\/ul>\n\n\n\n
- Alain Passard<\/a>: 487.000<\/li><\/ul>\n\n\n\n
- Paul Bocuse<\/a>: 452,000<\/li><\/ul>\n\n\n\n
- Anne-Sophie Pic<\/a>: 451.000<\/li><\/ul>\n\n\n\n
- Jean Imbert<\/a>: 405.000<\/li><\/ul>\n\n\n\n
A clientele to seduce on Instagram<\/h2>\n\n\n\n
Instagram has a significant strength for chefs: it allows them to create proximity and a direct link with their consumers. They can thus share a variety of content and show in particular the behind-the-scenes of their daily life both professionally (chef at the market, meeting producers, recipe tests, etc…) and privately (pace of life, inspirations, encounters, travel, etc…). They can even go further. Some chefs have actually chosen to involve their community in the design of recipes (adding certain ingredients, choosing recipes, limited editions, etc…). Finally, using Instagram is also a way for them to gain visibility and diversify their sources of income. Some chefs thus offer masterclasses (online or physical), catering services for certain events, books… and much more. <\/p>\n\n\n\n
- Jean Imbert<\/a>: 405.000<\/li><\/ul>\n\n\n\n
- Anne-Sophie Pic<\/a>: 451.000<\/li><\/ul>\n\n\n\n
- Paul Bocuse<\/a>: 452,000<\/li><\/ul>\n\n\n\n
- Alain Passard<\/a>: 487.000<\/li><\/ul>\n\n\n\n
- H\u00e9l\u00e8ne Darroze<\/a> – 1st starred chef: 518.000 (found in the Top Chef show)<\/li><\/ul>\n\n\n\n
- Jean-Fran\u00e7ois Pi\u00e8ge<\/a>, former right-hand man of Alain Ducasse: 529.000<\/li><\/ul>\n\n\n\n
- Pierre Herm\u00e9<\/a>, star of macaroons: 562.000<\/li><\/ul>\n\n\n\n
- Philippe Conticini<\/a>, three stores in Paris: 605,000<\/li><\/ul>\n\n\n\n
- C\u00e9dric Grolet<\/a> – 2 million followers and elected best pastry chef in the world in 2018<\/li><\/ul>\n\n\n\n
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