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Hey you!
The economy of content creators is more than 50 million people around the world today. Influencers, artists, journalists, athletes… In short, all sectors are concerned. And for good reason, content creation is a way to connect with your community, create a unique link, and make your business viable. To do this, creators rely on all the current content platforms (MYM, Discord, Instagram, Patreon, etc…). And yet, a new future is taking shape and could well give rise to a new revolution: web3. Passion Media explains the subject to you.
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What is web3?
Web3 encompasses a large number of technologies (virtual and augmented reality, machine learning, artificial intelligence, blockchains, smart contracts, crypto-currencies, etc.). It is still a very large universe and its features are only just emerging. One thing is for sure, it should bring new opportunities for content creators from a creation point of view but also from a revenue point of view. The main difference? Via web3, they can claim ownership of what they have created and be paid for their work. In other words? Could web3 be the solution to the famous issue of monetizing the work of content creators?
A new Eldorado for content creators?
Metavers, extended reality (XR), NFT… New virtual worlds, with avatars, digital worlds and immersive experiences are emerging. Brands have seized the opportunity. In 2021, we saw Nike buy RTFKT, a company that makes virtual sneakers. And all sectors are taking hold of the phenomenon (digital shopping malls, virtual meeting places, virtual tourism, parties and events, etc.). This colossal change is an unlimited opportunity for content creation. The only constraint? Being able to adapt to change, to new formats, to new uses. Fortunately, in parallel to these evolutions, new tools are also coming to facilitate content creation. In short, the foundations of a new world are being laid and content creators are at the heart of it.
What forms of remuneration in the web3?
Monetization will evolve considerably with the arrival of web3. Smart contracts should gradually become the norm and facilitate the management of revenues linked to content creation (ownership of works, monitoring of piracy, accounting follow-up, management of licenses on the blockchain, management of royalties, ownership integrated into the code, etc.). Beyond this contractualization aspect, web3 should also allow for the emergence of new, more transparent commercial channels and new revenue levers for content creators. So, are we heading towards a new era where creators have total control over their activity and their work? That’s what we hope. Yes, we think we are living a new golden age, more fair and balanced.
