Social Networks

The 10 French chefs who are a hit on Instagram!

Cyril Lignac, Cédric Grolet, Hélène Darroze ... Since the containment, French chefs are increasingly present on Instagram, and it's good news! We returns with you on the ranking of the 10 most influential French chefs.

18 Aug 2021 - 2 min read

Hey you ! 

Recipe ideas, preparation tips, behind-the-scenes cooking, new ingredients to discover… French chefs are taking over the Instagram platform, and that’s great news! Something to spice up our feeds, add new specialties to our recipe repertoire, and who knows […] reveal the Top Chef candidate in us? Passion Media takes a look at the top 10 most influential French chefs on Instagram.

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The 10 most influential chefs

We do not teach you, Instagram is a visual social network. That’s why it’s so popular for topics such as travel, fashion and gastronomy. And precisely on this last point, it seems that chefs are becoming more and more important on this social network. The magazine Le Chef has established a ranking of the most influential French chefs on the platform. No, chefs don’t stay in their kitchen anymore. They are now everywhere. On the front page of magazines, in TV shows, in radio columns, they are now real influencers on social networks. 

Here is the ranking of the 10 most influential chefs in France: 

  • Cédric Grolet – 2 million followers and elected best pastry chef in the world in 2018

A clientele to seduce on Instagram

Instagram has a significant strength for chefs: it allows them to create proximity and a direct link with their consumers. They can thus share a variety of content and show in particular the behind-the-scenes of their daily life both professionally (chef at the market, meeting producers, recipe tests, etc…) and privately (pace of life, inspirations, encounters, travel, etc…). They can even go further. Some chefs have actually chosen to involve their community in the design of recipes (adding certain ingredients, choosing recipes, limited editions, etc…). Finally, using Instagram is also a way for them to gain visibility and diversify their sources of income. Some chefs thus offer masterclasses (online or physical), catering services for certain events, books… and much more. 

Exclusive content and information

The search for recipe ideas or restaurant addresses is now increasingly done on Instagram. It becomes the ideal platform to communicate news and exclusivities (new menus, schedule adjustments, delivery conditions, partnerships, etc…). And on this point, one account stands out in particular The Social Food. This duo of chefs, Shirley & Mathieu, regularly launches ephemeral concepts. The latest one : @teagelatoparis, homemade ice creams to be found exclusively and for a few days in the Parisian store Merci Paris. Enticing content, influential work, unique recipes… In short, the perfect combo for a guaranteed hit with each project.

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The rise of chefs on Instagram, good news for recipe ideas to make at home. Discover every day on your feed, preparations to make at home, recipe ideas suitable for everyone. So what will be your next favorite recipe?