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Hey you !
You don’t know Royaltiz and Trendex yet? We reassure you, it is a rather recent concept. The idea? These platforms work a bit like a marketplace. The only difference? They don’t offer to invest in companies, commodity prices, crypto-currencies… but on celebrities. (sportsmen, artists, authors, etc…). And then? Depending on the evolution of the person’s rating, they can then expect to generate income in the form of dividends. Passion Media shares with you all the information on the subject.
A market driven by the sports and music universe
Today, these applications mainly target a young audience (between 18 and 35) on two main themes: music (mainly rap) and sports (mainly soccer). Many players and artists are starting to join these platforms. They then sign contracts, a bit like club contracts, with them in order to be represented on the platform. Presnel Kimpembe signed a 10-year contract on the Royaltiz platform. Sofiane and Vegedream have also crossed the threshold.
Income in the form of dividends
The first step for the user is to invest on a personality. He then bets the equivalent of shares on the platform (we talk about “Roy” on Royaltiz). The promise of these shares? No control over the celebrity in question, but the user can get a part of the generated income. To summarize it differently? Depending on the evolution of the celebrity’s rating and the money invested, users receive income in the form of annual dividends. The distribution is 90% for the celebrity, 5% for the platform, and 5% for the users.
A 2.0 marketplace
In the same logic as what we can see with the stock market and cryptocurrencies, the celebrity’s rating will be very volatile depending on the person’s news (match, awards, scandals, etc…). In short, this new concept brings many questions: what are the risks for the young public? How to regulate this market? How to limit the drifts? How can celebrities use this new tool to generate income?
