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Meta has just announced that the Live Audio Rooms feature will now be available worldwide. The latter, launched last June, was previously only available in the United States. Its implementation on a large scale is a way for the company to position itself more on the audio theme. It comes in direct competition with Clubhouse, the leading application on the subject. And precisely, what strategy for the audio sector? What opportunities? What are the new flagship features not to be missed? Passion Media tells you everything.
The Live Audio Rooms available for all
The company intends to position itself as a key player in the audio market. It has just announced the launch of its Live Audio Rooms to a wider audience. Certified content creators can now create live audio rooms. It will also soon be possible to create live audio rooms on Android and listen to them via a computer
Soundbites, the real Instagram audio version
Meta has just announced the release of a feature called Soundbite. What is it? Very simple. It allows you to create short short content and then share it easily. In other words? It’s a bit like a TikTok or a Real but with sound only. It’s a bit like the audio messages you can find at
Podcasts now available
The podcast is the rising format that has already managed to conquer millions of listeners. If this type of content is still looking for its best monetization strategy, one thing is sure: it is bound to gain visibility. And Meta’s latest announcement goes in this direction. It will now be possible to share podcasts directly on social networks via the RSS feed of a page. They will therefore be visible on the profile page of the content creator. In the meantime, they are currently only available in the United States and via the Watch tab (yes, a name change may be necessary).
Towards a flow of audio content
The firm is also thinking about features to suggest content to users. In other words? A form of audio stream. This would allow them to discover other contents, and also and especially to the creators of contents to gain in visibility and thus in impact. A question then arises, that of moderation. This is one of the biggest criticisms made to the company for the classic flow part. So, what will happen to the audio part? It seems that the company has already looked into the matter, as managers of the company recently stated that the algorithm would allow them to proactively and automatically identify harmful content.
The mad dash to the audio market
Meta is not the only player trying to take its share of the market. All the leading platforms have recently launched features around this theme. Here’s a quick overview of the main launches:
- Discord with Stage Channels: a form of Clubhouse with more structured rooms
- Twitter with Spaces: users can create and join an audio conversation
- Reddit with Reddit Talk: users can create audio rooms
- Linkedin is also working on a live audio feature
- Soundwave: a new microcasting and short-form audio application open to all
- Spotify with Greenroom: users can create rooms for up to 1000 people
Audio, a new way to monetize content
More than a format, audio represents a new potential source of revenue for both creators and brands. Today, no model is yet clearly defined but many things are possible: ads, affiliation, etc… So, what is the future for audio content? What opportunities for content creators? We’ll keep a close eye on the subject and keep you informed of the outcome.
