Social Networks

Co writing posts and sharing likes is now possible on Instagram!

Instagram has just announced the release of a new set of features that should change a lot of things for content creators: Collabs (to promote partnerships), a new desktop application (to simplify content sharing)... In short, find out about these changes quickly!

25 Oct 2021 - 1 min read

Hey you ! 

Here is some news that should delight content creators. Instagram has just revealed the release of two new and highly anticipated features: Collabs (which allows you to co-write posts and share their interactions) and a version 2.0 of its desktop application. These changes should allow for an ever-increasing share of creativity, content variety, partnerships, visibility, and therefore revenue opportunities for brands and creators. Passion Media reviews these changes with you!

The new Collabs feature

This is something that many brands, media and content creators have been waiting for. Instagram has just revealed the release of Collabs, a feature that allows two users to jointly share ownership of the same post or Real. Following the same logic, this content will appear in the followers’ feed of each of the two accounts. Comments, likes, shares will also be shared. This feature is a simple and effective way to encourage the establishment of partnerships and maximize their visibility. To set it up, nothing could be easier. One of the two accounts will have to create the content and then invite the other account to accept the invitation.

A more complete desktop application

Until now, the Instagram desktop application was very limited in terms of tools and features. Hopefully, that’s about to change! Yes, within a few days, it will finally be possible to publish photos and videos directly from the desktop browser (Chrome, Safari, etc…). A very late update but one that should change the daily life of many creators. It will be easier to share content quickly and efficiently.

Other new features coming soon

According to sources, the platform is also preparing the imminent release of several other features: creation of photos and videos directly via its application on the desktop, new video effects (Superbeat which offers effects adapted to the rhythm of the music, Dynamic and 3D Lyrics new ways of displaying the lyrics of music, etc. …), the possibility of adding a non-profit fundraiser directly on a post (accessible via the “+” button) … In short, a panoply of tools and as many opportunities to diversify content and increase its impact!